Bear Naked Granola packaging features a neat, vanity-like barcode. It seems like the barcode is sprouting wheat. It’s a very nice little touch that adds to their friendly and engaging brand style.
This product has been on shelves for at least a year and seems to be performing well. (Disclosure: we didn’t design this barcode, but wanted to share it with our readers!)
Note the width of the bars and how they tie into the shaft and leaf. I wonder if they have to reposition the location of the wheat design for different UPC numbers on their various flavors.
[...] This post was mentioned on Twitter by Yael Miller. Yael Miller said: Bear Naked Granola sports a vanity-like barcode on their packaging: http://bit.ly/9nx2Vp (via @vanitybarcodes) [...]