The Official Designer Barcode Brand!
Established in 2009, we celebrate over a decade of fun & creative barcodes designed for packaging around the world! Not all creative barcodes are made equal - Vanity Barcodes are fully-compliant UPC codes that can be scanned in stores. Get the peace of mind you need with UPC codes that work, while building your brand message.
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We only accept barcode design projects as part of full packaging design projects through our sister company, Miller Creative LLC. Thank you for your interest!
Vanity Barcodes® is brought to you by wearemiller.com.
What are Vanity Barcodes?
Vanity barcodes, also known as designer barcodes, are custom UPC barcodes that blend creativity with functionality, making product packaging more visually appealing without affecting scan accuracy. These unique barcodes enhance brand identity by incorporating custom shapes, illustrations, and artistic elements while remaining fully compliant with retail and POS systems. Ideal for businesses looking to stand out on store shelves, vanity barcodes turn standard barcode labels into a branding opportunity, boosting product packaging design and consumer engagement.
UPC Barcodes 101
How UPC Barcodes Work
A UPC (Universal Product Code) barcode is a standardized system used in retail to track products, manage inventory, and speed up checkout. It consists of a series of black bars and white spaces that encode a unique 12-digit number. When scanned, the pattern is read by a POS system to retrieve product details. For a barcode to function correctly, it must maintain proper contrast, spacing, and structure to be recognized by scanners.
How We Modify Barcodes
We enhance barcodes by creatively altering non-essential areas while keeping them 100% scan compliant. This includes extending the bars, adding decorative elements above or below the code, or integrating it into an illustration or brand aspect. However, we always preserve the quiet zone (the blank space around the barcode) and maintain the minimum required scannable bar height, ensuring functionality is never compromised.
Retail Compliance & Usability
All our designer barcodes are tested to ensure they remain fully retail and POS system compliant. By maintaining key scannable elements and structural integrity, our barcodes not only scan accurately but also enhance packaging aesthetics, turning a necessary retail component into a branded design feature.
Vanity Barcodes®
a subsidiary of Miller Creative LLC
Lakewood, NJ 08701
Get in Touch
Vanity Barcodes®
a subsidiary of Miller Creative LLC
Lakewood, NJ 08701
NOTE: We are not currently accepting Vanity Barcode design requests at this time, unless they are part of a packaging design project through Miller Creative. Thank you for your interest.
